Webinar
Event

How to Build a Business Case for Sustainability

How sustainability professionals can secure internal buy-in, funding and resources for their projects and initiatives; including what CFOs need to see before they say yes.

12:30pm - 1:30pm
|
May 7, 2026
-
May 7, 2026
1 hour
Webinar
Webinar

Sustainability leaders tend to be driven by ambition and a clear sense of purpose; it is often what draws them to the profession in the first place. But vision alone doesn't unlock budgets. To secure the resources, tools and organisational support needed to act on that ambition, sustainability initiatives need to be translated into the language of finance and business.

This webinar brings together Dr Arne Geschke, Co-Founder and Chief Data Officer at Fair Supply, and Gayle Graham, CFO at Fair Supply, to walk through what a compelling sustainability business case actually looks like, and how to put one together.

What we'll cover

  • Framing sustainability as a financial conversation: how to connect ESG risk, supply chain exposure and regulatory obligations to business cost, liability and value
  • Speaking your CFO's language: ROI, cost avoidance, risk-adjusted returns and how to structure a proposal that gets traction
  • The components of a strong business case: what to include, what to leave out, and how to anticipate and handle objections from finance teams
  • Tools and templates: helpful resources that can model the case for sustainability tooling

Who this session is for 

This session is designed for sustainability and ESG managers who need to secure executive support and internal funding, and for CFOs and finance teams navigating sustainability investment decisions. 

Can't attend live?

Register anyway and we'll send you the recording and resources after the session.

Read the Transcript

Meet the Speakers

Gayle Graham
Chief Financial Officer at Fair Supply
Gayle is a finance and operations professional, bringing over 20 years of experience to FairSupply. She has been involved in financial management, business development, risk and compliance, technology, human resources and new product development. Gayle was Associate Director in Business Management for Macquarie Securities prior to joining FairSupply. She started her career at PricewaterhouseCoopers in Edinburgh, qualifying as a Chartered Accountant. She also holds a First Class Bachelor of Arts (Honours) in Economics and Finance from the University of Strathclyde.

Meet the Speakers

Gayle Graham
Chief Financial Officer at Fair Supply
Gayle is a finance and operations professional, bringing over 20 years of experience to FairSupply. She has been involved in financial management, business development, risk and compliance, technology, human resources and new product development. Gayle was Associate Director in Business Management for Macquarie Securities prior to joining FairSupply. She started her career at PricewaterhouseCoopers in Edinburgh, qualifying as a Chartered Accountant. She also holds a First Class Bachelor of Arts (Honours) in Economics and Finance from the University of Strathclyde.